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webinar replay

Building GTN Excellence: 
5 Key Elements for Success

Discover actionable strategies to elevate your GTN forecasting capabilities to
improve forecast accuracy, visibility, and greater profitability and control.

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Building GTN Excellence: 5 Key Elements for Success

​Pharmaceutical manufacturers face significant challenges in Gross to Net (GTN) forecasting, with complexities that defy one-size-fits-all solutions. While pre-built technologies can be appealing, the nuanced nature of GTN demands a more customized approach to truly enhance visibility, profitability, and control.

In this webinar, we broke down the 5 essential elements that drive best-in-class GTN forecasting models, transcending the limitations of standardized tools and addressing the unique needs of pharma manufacturers. Additionally, we discussed how to recognize when it’s time to update your technology and provided a live demo of GTN Channel Forecasting within an EPM platform using Pigment.

Key Takeaways:

  • Insight into the 5 essential characteristics of leading GTN forecasting organizations

  • Understand the key factors driving the need to update technology

  • Experience a live demo of GTN Channel Forecasting in Pigment, a cutting-edge financial modeling platform

Whether your organization is new to GTN modeling or seeking to refine existing practices, watch the replay to gain a roadmap for achieving GTN excellence tailored to the unique demands of the pharma industry!

Note: Registration is for industry professionals only.

Webinar Replay:

Speakers

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Brian Barbash

As a Partner at Pharosity, Brian is a seasoned consultant with 25 years of experience across the commercial functions of Life Science Manufacturers.

 

His focus is on defining and implementing strategies and operational solutions that pragmatically adapt best of breed concepts to client specific needs. Brian specializes in the systems and processes of gross-to-net forecasting and accruals management; analytics for contracting and pricing, and pre- and post-deal; and commercial and government contracting.

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Tara Rockers

As the Life Sciences Leader at Twelve, Tara brings over a decade of consulting experience, with 7 years dedicated to Enterprise Performance Management (EPM) tools and 5 years focused on Life Science customers.

 

She excels at crafting strategic, Connected Planning roadmaps tailored to meet the unique needs of Pharmaceutical, Biotechnology, Medical Technology, and Medical Device clients. Tara not only oversees Twelve's Life Sciences portfolio but also drives client success by capturing impactful success stories and leading initiatives to foster customer advancement.

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William Murray Brown

As a Senior Solution Architect specializing in Life Sciences at Twelve, Will has 6+ years of experience working in EPM tools.

 

He leads the implementation of complex Pharma models, including GTN Channel Forecasting, Demand Forecasting, Accrual Management and Pricing & Contracting. Will focuses on designing models around business needs and platform best practices, as well as enabling clients to support the models and build new features beyond the original implementation scope.

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