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webinar

Pharma Forecasting Reimagined: Demand & GTN on a Common Platform

Discover how leading pharmaceutical manufacturers are enabling Demand and Gross to Net (GTN) with common technology for smarter forecasting

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Pharma Forecasting Reimagined: Demand & GTN on a Common Platform

June 18 at 12:00 pm ET

Lunch and Learn on Us!
Enjoy a $20 DoorDash gift card when you attend the live webinar*

With pharmaceutical manufacturers today, achieving a single, integrated demand forecasting model is no longer an aspiration—it’s a reality that some manufacturers have achieved and others are pursuing. In this webinar, we’ll showcase how pharma manufacturers streamline their forecasting approach by consolidating statistical analysis into a unified model, eliminating a dependency on tools like Forecast Pro and Excel.


Discover how a centralized forecasting framework enables multiple methodologies, trends syndicated data across all brands, and integrates a market events library to enhance forecasting accuracy. We’ll also explore how aligning Demand and Gross-to-Net (GTN) forecasting ensures consistency across market event assumptions, scenario planning, and downstream planning functions.

Key takeaways include:

  • Baseline trending of syndicated data using advanced statistical forecasting methodologies and the application of market events in a single model

  • Building a Market Events Library to apply insights and enhance future forecasting

  • Seamless integration with GTN planning, ensuring a connected approach from demand to channel forecasting 

  • Live Anaplan GTN + Demo Forecasting demo showcasing how to apply market events

Join us to learn how a best-in-class forecasting model can transform decision-making and drive business impact across commercial and financial planning functions.

*Eligible for approved industry personnel only

Webinar:

Speakers

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Mike McCarthy

As a Partner at Pharosity, Mike is a seasoned consultant with 30 years of experience across the commercial functions of Life Science Manufacturers.

 

In addition to his subject matter Gross to Net expertise and surrounding processes, Mike brings decades of experience helping manufacturers architect solutions to effectively meet their needs in the area of Contracting and Pricing.​ Mike's areas of focus include the automation and processes related to Demand Forecasting, Gross to Net Forecasting, Accruals Management, and Pre-Deal and Post-Deal Analytics.

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Tara Rockers

As the Life Sciences Leader at Twelve, Tara brings over a decade of consulting experience, with 7 years dedicated to Enterprise Performance Management (EPM) tools and 5 years focused on Life Science customers.

 

She excels at crafting strategic, Connected Planning roadmaps tailored to meet the unique needs of Pharmaceutical, Biotechnology, Medical Technology, and Medical Device clients. Tara not only oversees Twelve's Life Sciences portfolio but also drives client success by capturing impactful success stories and leading initiatives to foster customer advancement.

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Alex Sanchez

With over 3 years of hands-on Anaplan experience across pharmaceutical use cases, Alex Sanchez specializes in delivering scalable, high-impact solutions—particularly in Gross to Net Forecasting and Accruals. He has led multiple end-to-end implementations, helping Life Sciences organizations optimize complex financial and operational processes through Connected Planning.


A certified Master Anaplanner and Solution Architect, Alex is deeply versed in platform best practices and stays ahead of evolving product capabilities to ensure clients are leveraging the full power of Anaplan.

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